Commerce Core
Work06 / 06Retail & e-commerce2024Sample
One platform for direct-to-consumer sales, subscriptions and wholesale, connected to the roastery floor.
SampleIllustrative case study with placeholder figures — replace it with your own project.
- Client
- Specialty coffee roaster
- Industry
- Retail & e-commerce
- Year
- 2024
- Platforms
- Storefront
- Back office
- Wholesale portal
- Engagement
- 4 months(placeholder) · first release
- 4(placeholder) · people on the team
The problem
Three channels, three stock counts, one roaster guessing.
The webshop, a subscription plugin and wholesale orders by email each kept their own idea of what was in stock. Every Thursday someone reconciled them by hand to plan the roast.
The roaster wanted to grow subscriptions and wholesale without hiring someone just to keep the numbers straight.
- sales channels
- 3(placeholder)
- sales channels
- wholesale accounts
- 40(placeholder)
- wholesale accounts
The product
Our approach
Start from the roast plan and work outwards.
Strategy
The roastery is the system
Every channel ultimately draws on the same green beans and roast days. We modelled that first, then the storefront around it.
UX & UI
A storefront that sells subscriptions
Subscriptions are a choice in the cart, not a separate product, with skip and pause one tap away.
Engineering
One database, many front doors
Storefront, back office and wholesale portal share one Postgres database and one set of business rules.
Architecture
Three front doors, one source of truth
Each channel is a thin application over the same commerce API. Orders adjust inventory and the roast plan in the same transaction, so the numbers can't drift apart.
Stock in one transaction
Orders, allocations and roast-plan adjustments commit together, so channels never oversell.
Fast without a framework tax
Static product pages with on-demand revalidation keep the storefront fast on mobile networks.
Accounting stays put
Invoices and payouts sync to the existing accounting system nightly and on demand.
Outcome
Growth without a spreadsheet in the middle.
Subscriptions are now the default way people buy, wholesale accounts order through their own portal, and Thursday's roast plan writes itself from the week's orders.
- subscription revenue in six months
- +34%(placeholder)
- subscription revenue in six months
- stock counts to reconcile
- 3 → 1(placeholder)
- stock counts to reconcile
- product page load on 4G
- < 1 s(placeholder)
- product page load on 4G
Technology
- Applications
- TypeScript
- Next.js
- Node.js
- Data
- PostgreSQL
- Redis
- Infrastructure
- Supabase
- GitHub Actions
